PKPR is a full-service public relations agency specializing in aggressive, intelligent, and sophisticated national publicity campaigns.

Jul 08, 2008 9:16 PM

Series Reinvents HIV Prevention for YouTube Era

Created by NYU and Public Health Solutions, HIV Big Deal is an ongoing, web-based campaign to inspire gay men to have safer sex and to get tested for HIV.The centerpiece of HIV Big Deal is a dramatic web video series about Josh, a young gay man living in Manhattan dealing with the all the dilemmas gay men face - love, friendship, sex, health, and everything in between.

To reach gay men online, PKPR developed a comprehensive PR and marketing program targeting gay media sites, blogs, e-newsletters, and social networking groups. PKPR placed stories in outlets like TIME.com, The Advocate, Sirius Radio, and Metrosource, and leading gay blogs inlcuding Towleroad, Queerty, and Bilerico Project. PKPR also placed banner ads on sites like GayHealth.com and Poz.com and partnered with events promoters, such as Josh Wood Productions, Mark Nelson, and Spin Cycle, to run announcements in their e-newsletters. Finally, PKPR recently launched a Facebook group, where members will be updated on future activities and episodes.

Permalink | Posted on Jul 08, 2008 at 9:16 PM by Patrick Kowalczyk
Client: HIV is Still a Big Deal

Jun 18, 2008 6:19 PM

Our New Look

Welcome to the new home of PKPR.

Props to Michael Ian Kaye for our gorgeous new logo and Gregory Maher at
Look North for our beautiful new site.

Permalink | Posted on Jun 18, 2008 at 6:19 PM by Patrick Kowalczyk
Client: PKPR

Jun 16, 2008 8:00 PM

Webby Awards Take Over New York

We’re just about recovered from the 12th Annual Webby Awards celebrations, which took course over three days last week in New York City.

Some of our favorite coverage:

- The Guardian U.K’s minute-by-minute live blog coverage

- An MSNBC photographer shows and tells what it’s like to be a herded behind the velvet rope on the red carpet.

- Huffington Post’s first-hand take on the evening’s festivities

- New York Post’s Page Six gives the scoop on The Webby Awards’ famous five-word speeches

- Wall Street Journal’s brilliant Web video segment featuring highlights of all the best speeches and some great red carpet moments

Permalink | Posted on Jun 16, 2008 at 8:00 PM by Patrick Kowalczyk
Client: The Webby Awards

Jun 16, 2008 4:55 PM

We Knew Him When…

We got a little thrill when Lin-Manuel Miranda took home the Tony last night for “In the Heights”. His hip-hop improv group, Freestyle Love Supreme, was a regular act at Ars Nova when we worked with the Hells Kitchen theater back in 2006.

Don’t miss his speech. It brought down the house.

Permalink | Posted on Jun 16, 2008 at 4:55 PM by Patrick Kowalczyk
Client: Ars Nova

Jun 05, 2008 8:55 PM

Mayor Bloomberg Kicks off Internet Week

PKPR helped kick-off the first-ever Internet Week New York with a blast of coverage this week including a full-page Daily News story on how the Internet has changed New York, New York Post, Metro, Time Out New York, Hollywood Reporter, and CNET. In all, PKPR has credentialed more than 70 media outlets and bloggers to cover the more than 80 events happening throughout the week.

Our favorite event: the official launch at Gracie Mansion where Mayor Bloomberg welcomed the City’s digital media leaders and pondered whether his buddies on Facebook were true friends. The New York Times chimes in here. And check out this great New York 1 segment, which also features PKPR client and Internet Week event partner Arts Engine.

Permalink | Posted on Jun 05, 2008 at 8:55 PM by Patrick Kowalczyk
Client: Internet Week New York