Contacts: Jill Feldman, jill@mkpr.com 212/627-8098 Michael Kaminer PR Michael Kaminer michael@mkpr.com 212/627-8098 Michael Kaminer PR FOR IMMEDIATE RELEASE LORRAINE MCNEILL-POPPER JOINS PRIME ACCESS INC., LEADER IN "URBAN MAJORITYTM" ADVERTISING, AS EXECUTIVE CREATIVE DIRECTOR http://www.primeaccess.net New York — November 16, 2004 — Strengthening its award-winning creative team, Prime Access, Inc. announced today that Lorraine McNeill-Popper has joined the agency as executive creative director. In her new position, McNeill-Popper will play a key role in business development for the company, according to Howard Buford, the founder and CEO of Prime Access. McNeill-Popper will also direct all creative work produced by Prime Access, a full service agency specializing in Urban MajorityTM advertising and marketing, strategically targeting African-American, gay/lesbian and Latino consumers. Founded in 1990, Prime Access is a leader in multicultural advertising and marketing services. With $30 million in billings, the company serves blue-chip clients including Ford Motor Company, JPMorgan Chase and Hyatt Hotels & Resorts in the African American, Hispanic and gay markets. In the gay and lesbian market, Prime Access represents more Fortune 500 companies than any other agency. "Along with her strength as a creative leader, Lorraine brings a sharp strategic focus to the work we do," said Howard Buford, Prime Access president and CEO. "As clients continue relying on Prime Access for a broader range of marketing services, her experience and insight will be a tremendous advantage for them." Lorraine McNeill-Popper brings nearly 25 years of advertising experience to Prime Access. She was formerly group creative director for UniWorld Group, Inc., where she led the creative development for blue-chip clients including AT&T, ConEd Co., Home Depot, Frito Lay and PepsiCo. During her tenure at UniWorld, McNeill-Popper’s creative work received numerous industry awards. In 2004, her work on the AstraZeneca Pharmaceuticals account was recognized with a phAME Award, the highest honor in pharmaceutical advertising. In 2003, her work on the PepsiCo. campaign received the grand prize in the ANA Multicultural Awards in the African American category. Prior to joining UniWorld, McNeill-Popper held positions as group creative director at Kallir, Philips, Ross, where she worked on accounts including Johnson & Johnson and Glaxo-Wellcome. Before that, at The Chisolm-Mingo Group, McNeill-Popper worked on the Denny’s, U.S. Census Bureau and Texaco accounts. She began her career as a copywriter at BBDO and Ted Bates, and later moved to Gross, Townsend, Frank Hoffman as senior copywriter. A native New Yorker, McNeill-Popper is also a Professor of Advertising at Pratt Institute, where she continues to teach one night each week. She holds a B.A. degree in theology from Wagner College and currently resides in Jamaica Estates, Queens. About Prime Access Prime Access, Inc. is a full-service advertising agency that creates award-winning URBAN MAJORITY™ marketing communications to reach America’s historically excluded consumers. This includes African American, Hispanic, and gay/lesbian consumers. Founded in 1990, the agency’s multicultural staff provides the advertising, marketing, public relations and event planning services its clients need to reach these consumer segments. # # #